29
Oct
Why a good story gets more attention than a press release
Every day, journalists and editors receive more announcements than they could ever read: a new
26
Oct
Why your internal communication matters as much as your marketing
Most businesses spend a lot of time thinking about what they say to customers. Far
22
Oct
When things go wrong: How brands can handle a public moment without losing trust
Every brand faces a difficult moment at some point. A customer complaint goes public, a
31
Aug
How public relations agencies help brands build trust and credibility
In today’s competitive business landscape, having a good product or service is only one part
22
Jun
The Power of Community Building Through Social Media in Sri Lanka
At The Creative Congress, communication has always been about creating meaningful relationships between brands and
31
Mar
Beyond Messaging: Communication That Actually Connects
At The Creative Congress, communication doesn’t start with a campaign. It starts with understanding. Before
